Regardless of the industry, metrics are always essential tools in monitoring progress, growth, interest, and potential. In our previous blog, we discussed how scholarly publishing benefits from metrics such as abstracts, denials, usage, sessions, and full texts. However, in the academic publishing industry, altmetrics are alternative metrics which are used instead of traditional citation impact metrics. Altmetrics measure the impact of work through citation counts, article views, downloads, data referrals, and social media mentions. Websites, universities, funders, researchers, and publishers are increasingly using altmerics for their own specific purposes. Categories of Altmetrics Altmetrics are increasingly becoming vital to measure impact and have a broad range of metrics. ImpactStory and Public Library of Science. have used five classifications of altmetrics. 1) ...